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Kevin Kelly: Hooked on Technology

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(You Should…They Are the Key to SEMCI)

Hey! Wait a minute, Kevin! Didn’t you once call SEMCI "A techno-political campaign slogan that had long since run its course…" and didn’t you start all-out war among those using SEMCI as a marketing hook? What gives?

stick by my position. I personally spent a good deal of time working with some great people from ACORD, promoting and teaching the concepts behind the vision that was SEMCI. I learned a great deal about insurance and the issues surrounding SEMCI by those who coined the very term. I feel that its overuse as a phrase for marketing products to the audience we were educating has been overdone and betrays its position as an industry goal and vision. However, I raise it as a topic, because the technology that delivers on the promise of SEMCI is finally here. That technology is Web services.

Everyone is talking about them. Countless articles are written about them (including this one). And you’re trying to determine why you should care. "Won’t this ‘go’ the way every technology ‘goes’?" you ask. "Won’t there be a few years of wrestling over the concepts, harming whatever good can come of them? Won’t we be onto something else next year?" That’s not likely. Web services are perhaps more important than the Web was at the outset of the commercialization of the Internet. At Microsoft, we believe they are foundational to what the Internet will become.

The concept is simple, with profound implications for software development (like agency management or policy administration syst...

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